It’s our 1st birthday. Well, not our actual birthday – we’ve been in business for over 20 years – and the name Touchstone Vintage is a little over a year old, BUT it’s our Etsy birthday. We opened our Etsy store one year ago today. An insignificant date really (unless its your birthday too) but we launched with no sales, fewer than 10 items and nothing more than a pocket full of dreams.
As with the first year of any business whether online or brick and mortar, the first year (so they say) is always a struggle. “Teething problems” is not the phrase. Learning to negotiate myriad terms and conditions, set up payment options, find stock: list, list, list. Photograph, describe, correct errors, deal with customers – some of whom are a joy to chat with, others for whom manners are a concept which only relate to someone else.
Then of course there’s Her Majesty’s Revenue and Customs. Never an easy bunch who don’t seem to want to make being in business an easy task. But…once these little pitfalls have been circumvented for the first time, they are never quite as onerous. So for our first birthday I would rather reflect on the sheer joy of hearing my phone make the “cha-ching” noise when someone purchases our vintage treasures. The cheering feedback from someone who is “Wearing it RIGHT NOW” and the friends we have made along the way.
It may have its problems but Etsy is a community, the focus on teams and forums has helped lead us not entirely blindly through the year and come out with a wealth of sales which exceeded our expectations. And for the year ahead?
Well we have some great plans. Some larger heavier items, more focus on art and antiquities and a bigger, brighter, bolder store. We aim to move house this year, mainly so my office/workroom is not in my bedroom, but also so we can increase our stock to give you – the antique hungry public – a wider choice of beautiful objets d’art and vintage jewellery.
There’s no call to action in this piece except to ask you to join us as we step into our second, exciting year. We are sure there will be something you just can’t live without, a great gift for a family member or friend and a little bit of history along the way. Follow our blog through WordPress or via E-mail and join us on Twitter, Facebook, G+ and Pinterest for all the latest.
I’m off to blow out a candle and sup on something cold and sparkly. Maybe next year we’ll have a party to which you, yes you, will assuredly receive an invitation.